Top 5 Social Apps Performance in Bulgaria Q4 2021

In the fourth quarter of 2021, the top 5 social apps in Bulgaria showcased diverse performance trends across downloads, revenue, and active users. Below is a detailed look at each app's metrics, based on data from Sensor Tower. For more insights, visit Sensor Tower's platform.

Facebook, developed by Meta Platforms, Inc., experienced steady weekly downloads, peaking at approximately 16.9K in the week of December 20. Revenue saw a mix of ups and downs, reaching its highest at around $1.6K in late October. Active users remained stable throughout the quarter, hovering around 3.4M.

Instagram, from Instagram, had a significant increase in weekly downloads, especially towards the end of December, peaking at about 22.5K in the last week. Revenue remained relatively low, with the highest figure being $39 in late October. Active users showed minor fluctuations, maintaining an average of around 1.17M.

TikTok, by TikTok Pte. Ltd., saw a substantial rise in weekly revenue, culminating in approximately $27.6K in the final week of December. Downloads picked up momentum mid-quarter, reaching around 16.6K by the end of December. Active users displayed slight variances, with numbers close to 970K.

Likee - Short Video Community, from Likeme Pte. Ltd., had a moderate increase in downloads, peaking at about 5.4K in the last week of December. Revenue saw a notable spike, hitting $167 in the same week. Active users showed a gradual rise, ending the quarter with around 72.4K.

OmeTV – Video Chat Alternative, developed by Video Chat Alternative, experienced an increase in weekly downloads, peaking at approximately 3.7K in late November. Revenue remained fairly steady, with slight variations, reaching $293 in early December. Active users fluctuated mildly, averaging around 24.7K by the end of the quarter.

These insights provide a snapshot of the dynamic social app landscape in Bulgaria during Q4 2021. For a deeper dive into these metrics and more, visit Sensor Tower.